Something that I do want to mention in this review, and it’s something that’s important for me to say is that from what we’ve heard directly from Boris Yamnitsky, President and CEO of Boris FX, is that BCC and Sapphire will remain as two completely separate products ( see Scott Simmons’ interview with Boris for the full details ), so let’s take a look at Sapphire 10, the newest effects package from GenArts, and the first under the Boris FX banner. This is huge, as it means that there is now really only two main companies that focuses on the Avid Editor and that is Boris FX and New Blue FX. The second biggest announcement in our industry in recent memory is, again, another Boris FX acquisition, and this time it’s the purchase of their main competitor, Genarts. Boris FX’s purchase of Imagineer Systems was a groundbreaking purchase as, at the time, it gave editors the hope of having Mocha tracking capabilities in their NLE timelines and, needless to say, Boris FX and Imagineer Systems delivered. Well Ladies and Gentlemen, we are definitely in an interesting time! I’ve written this review on the heels of probably the second biggest announcement in our industry in recent memory, and the funny thing is that the same company was behind both big news announcements.
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